Islandia is a brand of innovative beauty products, specially designed to protect the skin from the sun in all circumstances. In this presentation, we will explore the key elements of Islandia's brand identity and how they will contribute to the brand's success in the market.
Context:
The market for sun protection products is constantly evolving, and consumers are increasingly concerned about preserving the health of their skin. Islandia addresses this growing demand by offering a range of high-end beauty products that combine effectiveness and elegance. Our objective was to create a brand identity that highlights Islandia's unique features while communicating its commitment to protecting the skin against the harmful effects of the sun.
Islandia's visual identity reflects its upscale positioning and commitment to skin protection. The Islandia logo features a stylized palm tree motif that evokes both the beauty of nature and the effectiveness of the brand's products. The dominant colors are shades of beige, symbolizing softness, naturalness, purity, and trust. The overall visual identity exudes a sense of luxury and sophistication while remaining accessible to all consumers concerned about the health of their skin.
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